This week was our first visual communication seminar with Suzie Pugh, we looked and spoke about the power and influence of branding, brand names and logos. A company can spend a lot of money on getting a good brand name, but in return it can make them a lot of money. When you see certain pictures or symbol you immediately think of a brand, for example when you see an apple with a bite taken out, you think of the company ‘apple’ and there computers, ipods and iphones. Brands can show a lot about an individual like designer clothes can show wealth, they can show that the wearer cares about how the look and can show they they appreciate quality.
We also looked at and discussed the meaning for several different piece of art work, ‘the scream’ by Edvard Munch and ‘Ichh Habe Angst’ by Rosemarie Trockel.
Although the most memorial part of the seminar was a video we watched titled ‘the big shave’ by Martin Scorcese. At first I did not understand the meaning to the video I thought it was pointless, a bit gruesome and did not enjoy watching it, but once the meaning of the video was made clear I did appreciate the complexity and power of the film. Many people believe the man’s self-mutilation is a me metaphor for the involvement of the united states in the Vietnam war.
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