Animation

I cant quite remember the last animation i saw, it was one of two great animations either the classic cartoon show which is the Simpsons or equally amazing and marvelously creative app 'Dumb ways to Die' it is a public service announcement campaign produced by Metro Trains in Melbourne, Australia, to promote rail safety. This campaign video went viral in a big way back in November 2012.

 

The idea behind the campaign was the advertising agency McCann Melbourne, and their creative director said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think Dumb Ways To Die will." Regardless of its popularity the statistics train safety has shown little change in the majority of areas. A video was developed by Pat Baron, animated by Julian Frost and produced by Cinnamon Darvall.
• It was viewed 2.5 million times within 48 hours.
• It was viewed 4.7 million times within 72 hours.
• After the first two weeks, the video had been viewed 28 million times.

The music in the video was written by John Mescall with Ollie McGill providing the sound. In May 2013, Metro released a game based around the video as an app, the game was produced by Samuel Baird and Julian Frost. The aim of the game is to avoid and complete different stupid and dangerous activities, such as keeping a rattle snake as a pet and eating a two week old unrefrigerated pie, along with the app, the user can also make a promise to "not do dumb stuff around trains". since its release this viral video as gone on to win many prestigious and respect awards within its field both nationally and globally. Find how more by following this link:http://dumbwaystodie.com/